TV shows. Movies. Original series. Netflix is kind of a big deal. If you think changing the way the entire world watches TV is a big deal. Over the last decade, we helped tell the Netflix story with everything from spooky Halloween ads and promo pieces to plane wraps and digital experiences. With more than 118 million subscribers and counting, it seems to be working.
Remember DVDs? That’s how Netflix got started. And while streaming has taken over the world, some 3 million people still look forward to receiving discs in the mail. 2018 marked the 20th Anniversary of DVD Netflix and we created a special 20th Anniversary site to help celebrate the occasion. You’ll laugh. You’ll cry. You’ll wish you had never cancelled your membership.
Yahoo! is the #1 rated fantasy football game in America but ESPN and NFL.com are growing faster than Ndamukong Suh’s head. Yahoo! needed an idea that would help grow the brand and attract the next generation of players. We created “This is Your Year,” an innovative digital campaign that solidified their position as the greatest fantasy game on earth.
Results:
- “This is Your Year” generated millions of new sign-ups
- Spun off into a national TV campaign featuring JJ Watt and Colin Kaepernick
- Almost featured a “Kevin Hart Plays Fantasy At Nursing Homes Across America” phenomena.
The ODA wanted to get kids and parents in Oregon talking about oral health. We created ‘Teach Me How To Brushy,’ a parody with a purpose that featured local public school students and a few Portland Trailblazer legends to spread the word. In the first 48 hours, our little video went viral and was featured on Good Morning America, The Today Show, CNN, Huffington Post, Gawker, local TV stations and a bunch of sites in Europe and Asia.
Results:
- 76,339,572 messages in traditional media
- 21,051,235 reached in social media
- 866,000 YouTube views
- 1 Whoopi Goldberg Tweet
- Winner, “Best In Show” Portland Spotlight Awards
Once upon a time, Boost was the hottest mobile service in Australia. Like in the 80’s. When boy bands were a thing. Then the price wars came and the brand fell off the map. Boost needed a brand campaign that would make Boost relevant again for the next generation of mobile users. We created a nationwide campaign focused on sharing digital content, with Boost serving as the catalyst to 'connect to the stuff that counts.’
Father-son. Mother-daughter. Player-glove. The One Glove campaign ran for two years and highlighted the intense bond Wilson’s stable of MLB All-Stars have with their beloved mitts.
I would do anything to help David Cassidy and Danny Bonaduce because they meant so much to my childhood. These spots promoted the All New Partridge Family and would have re-launched David and Danny’s careers. Unfortunately, the pilot was so bad they never made a single episode of the new show.
Helped launch FLO TV, live mobile TV for sports fans and busy moms who want TV to 'go where you go.' World Cup spot featured U.S. star Landon Donovan who was extremely short but quite attractive.
Ice cream is fun. Puppies and kittens are fun. Colonoscopies are nothing like ice cream, puppies or kittens. Doctors take this long, flexible tube called a colonoscope and look at the inner lining of your large intestine, which includes your rectum and your colon. Awesome! So instead of focusing on the process, we highlighted the amazing team of doctors The Oregon Clinic put together. Turns out people like to know they’re being treated by the best. The clinic reported a 60% increase in screenings.
Before organic, farm-to-table and hormone-free, there was McDonald's. I worked on McDonald's for a few years and came away impressed by how many people who work at McDonald's actually eat at McDonald's. After creative presentations, someone would inevitably take us to eat at (dramatic pause) McDonald's. Good times.
Michael Bolton. MC Hammer. Jay & Silent Bob. Twin Peaks. Beverly Hills, 90210. New Jack City. Point Break. The 90’s will always hold a special place in our hearts.
Created a simple graphic campaign featuring the tag “rule the court” that was used for more than a decade to help re-establish Prince as a leader for the next generation of professional tennis players.
The first generation Prius didn’t just improve gas mileage and reduce smog-forming emissions. It changed the way people thought about their cars and their planet.
Trade show booths are boring. You walk around monstrous arenas all day as people cram things into your swag bag and then you go out drinking and forget the whole thing. Travel Portland wanted to change all that. To document the vibrant nature of our city, “Portland Live” used 8 iPads to stream 36 hours of live Portland content to convention attendees in St. Louis. It was way cooler than a bag of coffee grounds.
Community Warehouse is a Portland nonprofit that collects and redistributes donated furniture and household goods to low-income residents in Oregon and Washington. This campaign was created using direct mail and posters to increase brand awareness and boost donations. In 2011, the Warehouse delivered goods to 5,000 people and nearly doubled that number in 2012.
I delivered Meals-on-Wheels once a week for a few years. It’s all kinds of awesome. I had one client who just turned 100-years-old, which means he attended high school during the Coolidge administration. So when the agency asked me to produce a series of ads encouraging Oregonians to donate, I was happy to. In 2011, Portland’s Meals-on-Wheels centers raised close to $1million dollars and made more than 16,000 seniors very happy.
In 2005, I wanted a job at Crispin Porter so I figured out a way to get Alex Bogusky's attention. I created “Like Crispin Porter,” a new agency that set out to be just like Crispin Porter. Word spread and the press speculated that it was really Crispin making fun of itself. Alex got interested. He e-mailed the head of Like Crispin Porter and we talked for months about advertising, politics, and the meaning of life. We actually talked about a buyout but couldn't agree on a fair price.
A few years ago, we created Offsides, a spoof of SportsCenter with a black puppet and a white puppet. One of our best efforts was a re-make of the NCAA tournament song “One Shining Moment.” It was picked up by Deadspin and featured on radio stations across the country.
The Port of Vancouver connects Fortune 500 companies from Asia, Europe and South America to the United States, handling more than 5.5 metric tons of cargo per year. The Port is also home to a group of world-class vocalists. So when they came looking for a down-to-earth Christmas card to send to their clients, we got out of the way and let the cameras roll.
