Yahoo! is the #1 rated fantasy football game in America but ESPN and NFL.com are growing faster than Ndamukong Suh’s head. Yahoo! needed an idea that would help grow the brand and attract the next generation of players. We created “This is Your Year,” an innovative digital campaign that solidified their position as the greatest fantasy game on earth. 

Results:

- “This is Your Year” generated millions of new sign-ups

- Spun off into a national TV campaign featuring JJ Watt and Colin Kaepernick

- Almost featured a “Kevin Hart Plays Fantasy At Nursing Homes Across America” phenomena.